MAD Agency Shows of 2008

2008 was a fantastic year for MAD Agency, MAD Agency is part of KMADD Enterprise and is located at KMADD City. We had such a great time organising fashion shows that mesmerised and entertained both our audience as well as our designers.

In this post you will find photos of MAD Agency fashion sets and link to each one of the shows. We will also give you tips that can help reduce lag and enjoy your next Second Life show better.

But before all that, here is the list of upcoming shows for January 2009:

– GRAVES Latex & leather – fetish clothing

– MECHANISM – Male and Female Urban clothing

– LBD – Lucious gowns


And now to help you on your next visit…


– SECOND LIFE PERFORMANCE – Defragment drive, empty cache and relog

– SYSTEM PERFORMANCE – Close all other applications, apart from SL

– REDUCING LAG – Deactivate gesture, voice, remove AO once you are seated and wear clothing that has low rendering cost and possibly low prim

– REDUCE CRASHES – any inventory activity like opening textures, note cards or using search and even trying to IM someone can cause crash

– ARRIVE EARLY – this will ensure that all clothing will load for you when the show begins. It is much harder to load when sim is getting full. Arrive 45 to 30 minutes before the show as our sim fills up within 10 minutes. Our sim is set usually at 60 – 80 people depending on the SL performance on the day and number of prims contained in collection (more people means less likelihood  models are going to be able to successfully attach all their clothing prims)

– MUSIC – although it can also slow performance MAD Agency shows must be viewed with music turned on upon arrival. We spend considerable amount of time in selecting Music score to go with each one of our shows – this creates atmosphere and sets the mood to experience the show as it was intended.

– FOCUSING ON MODELS – Looking at the audience instead of models will slow your rendering rate. Focus your camera on the models instead.


MAD Agency Fashion Sets

MAD Agency is famous for their lavish and intricate fashion sets.

Our runways are always created with the designer’s request in mind and with great consideration for the clothing that will be on display during the show. You have never seen so much effort put into each and every fashion show.

Sets that are rich in detail, often grand, and with no prim spared make these runways one of a kind. All aspects of the performance are carefully planned – music, costumes for announcers, right up to the build itself – they all come together to create a unique atmosphere that will surely transport you to different place and time.

Come with us on a journey of new and exciting discoveries…


Client: a.C Store

Designer’s brief: build that would suit urban line of clothing with darker subdued colors

Result: stylised tube, metro, train station with bright colors to contrast dark clothing, monitors, seats, moving track & walls, glow, hyperspace inspired and semi-futuristic design. Announcers platform features black and white map of 6 fashion cities. MAD Agency’s final show for 2008.

Set design: Maddox DuPont

Photos from the show: a.C Store

Client: MUISM

Designer’s brief: urban war ~ construction, deconstruction, destruction

Result: another set of urban immersion, concrete, explosion, super hero themes, dirt but no grunge, fortress with circular runway

Set design: Maddox DuPont

Photos from the show: MUISM


Client: Frozen Turquoise Valentine

Designer’s brief: clean winter runway with audience kept invisible and in the dark based on RL runway of Alexander McQueen

Result: 3 part set – huge cube in the room with audience on 3 sides, exposed cube revealing white tree, stars, fog and faun that intro the show, finally room becomes completely dark with audience unable to see each other from each side (lag reducing) and tree, stage and models the only thing visible

Set design: Maddox DuPont

Photos from the show: FTV

Client: Alphamale & Blacklace (joint show)

Designer’s brief: open brief ~ still set needed to accommodate lingerie and more conservative male brand as well as be suitable to fall

Result: Warm color rich interiors juxtaposed against cold exterior of gardens with parallel 2 runways and staircase. Interiors reflected masculine and feminine influences done in European style (French, English and Italian influences)

I would also like to acknowledge Thora Charron and Minnu Palen who have inspired this set with their editorial called Sister’s act featured in the first issue of GLAMsl Magazine.

Set design: Maddox DuPont

Photos from the show: Alphamale & Blacklace

Client: Baiastice ~ Attitude II (3rd show with MAD Agency)

Designer’s brief: Madonna’s RAIN video, water, metal, minimal, with thunder skies

Result: Abstract video reproduction with reflections, mercury rain drops and moving thunder skies.

Set design: Maddox DuPont

Photos from the show: Baiastice

Client: KMADD swimwear group show

Designer’s brief: surf, beach and paradise

Result: immersive nearly quarter sim size build with waves, splashes, rocks to sit on and complete with nature sounds

Set design: Maddox DuPont

Photos from the show: KMADD Swimwear Show

Client: PunchDrunk & ICING (3rd show with MAD Agency for ICING)

Designer’s brief: open brief

Result: Sexy sleek modern Asian influence runway with the touch of glam

Set design: Maddox DuPont

Photos from the show: PunchDrunk & ICING

Client: Leezu Bexter Designs (3rd show with MAD Agency)

Designer’s brief: Film Noir and Art Deco

Result: 1/4 sim size set enclosed black and white city with moving skies with main building only in color. Inside Art Deco ballroom complete with custom made textures and furniture.

Set design: Maddox DuPont

Photos from the show: LBD

Client: AC Store

Designer’s brief: black & white, sleek & modern, futura…

Result: Odyssey 2001 inspired set

Set design: Maddox DuPont

Photos from the show: a.C Store

Client: group underwear show

Designer’s brief: Greek or Roman, ruins, heavenly, classical, to suit guys wearing underwear and angel wings

Result: Roman build set in clouds

Set design: Maddox DuPont

Photos from the show: KMADD Underwear show

Client: Frozen Turquoise Valentine

Designer’s brief: something loungy, clubbish, rich in color, must have purples and pinks, dark

Result: Inspired by colorful lounge culture of Melbourne (Australia)

Set design: Maddox DuPont

Photos from the show: FTV

Client: Trendy & Company

Designer’s brief: Paris by night

Result: well Paris by Night is what they got

Set design: Maddox DuPont

Photos from the show: Trendy & Company

Client: Baiastice

Designer’s brief: set suitable for swimwear, art deco

Result: Titanic inspired built with deck, island and Art Deco elements

Set design: Maddox DuPont

Photos from the show: Baiastice

Client: ICING

Designer’s brief: French country

Result: Shabby chic interiors (home) & Mediterranean courtyard

Set design: Maddox DuPont

Photos from the show: Icing


Designer’s brief: Italian Carnivale Build

Result: Eyes Wide Shut (the movie) baroque set

Set design: set was originally built by TracyLynne Carpenter (gift from Maddox DuPont and Tracy to Kirk Claymore for his birthday ~ our famous EYES WIDE SHUT Masquerade Ball)

Maddox DuPont appropriated the building and interior for Baiastice’s Carnivale Show

Photos from the show: Baiastice

Client: Leezu Bexter Designs

Designer’s brief: Sim Opening Fashion Show, Art deco with modern elements

Result: texture rich double runway build

Set design: Maddox DuPont

Photos from the show: LBD

Client: MUISM

Designer’s brief: something very MUISM – “we trust you Maddox and leave it all up to you”

Result: unfortunately, photos of the original set have been lost – this is after party area designed with same textures, metallic, warm browns and lights were very MUISM

Set design: Maddox DuPont

Photos from the show: MUISM

Client: The Zoo

Designer’s brief: set to suit adventure wear

Result: African Safari Set

Set design: Kirk Claymore

Photos from the show: The Zoo

And if you are interested in attending MAD Agency show in 2009 please join KMADD Enterprise Group ~ notices for all our future shows and designer show bags are sent via this group.

See you in 2009!

FREE Eyes @ KMADD City


Santa did not quite make it to his destination this year – oh well – more for us!!

One of these boxes contains FREE Eye sampler from MADesigns – simply join KMADD Enterprise Group and find them. All eyes included in the pack are high quality products currently sold in our store. We only have best for our KMADD members.

As a member of KMADD Enterprise you will receive:

– FREE GIFTS –  prototypes, promotional gifts, exclusive freebies from our designers. Please note these are not available if you subscribe via sub-mattic – KMADD group ONLY.

– UPDATES on all MADesigns products & services

– FRIENDLY COMMUNITY to interact with that is fashion oriented & drama free

– INVITATIONS to MAD Agency fashion shows, and notices about employment (model search, agency staff etc.)

– NOTICES from KMADD City fashion designers (sales and new releases). KMADD City is one of a kind high quality shopping destination for men.

– VIP INVITE to all KMADD Parties. Just see what you have been missing out on so far.

Now there is more than one reason to join KMADD.

See you soon! Enjoy holidays!

Last chance to visit Ancient Japan

KMADD Winter Party was a complete success – sim was full with capacity turned to 100 (with no crashes) for over 2hrs. Unfortunately, this is your last opportunity  to see Ancient Japan Sim built by KMADD team for our last event for 2008. After today, sim will be stripped for next event for which I am building Roman inspired/ fantasy build for private ceremony of Cheerno Destiny (a.C Store) and his loving partner Deko Vought.

[ click to enlarge ]

Visit KMADD Flickr Group for photos from our guests and photographers.

Build by:
Gahum Riptide, Eve Petlyakov, Aldero Akami, Kirk Claymore and Maddox DuPont
Water effects by Vitrail Illios from New Trails.

Thanks to Costa Rica Sims.

SLURL: Costa Rica Events SIM

KMADD’s final party for 2008

Join us! Everyone is welcome…

[ click to enlarge ]


For exact location of the sim please join KMADD Enterprise group – additional invitations with LM will come out tomorrow.

Please read the event details carefully – for the enjoyment of everyone and for the sake of immersion dress code applies.