2008 was a fantastic year for MAD Agency, MAD Agency is part of KMADD Enterprise and is located at KMADD City. We had such a great time organising fashion shows that mesmerised and entertained both our audience as well as our designers.
In this post you will find photos of MAD Agency fashion sets and link to each one of the shows. We will also give you tips that can help reduce lag and enjoy your next Second Life show better.
But before all that, here is the list of upcoming shows for January 2009:
– GRAVES Latex & leather – fetish clothing
– MECHANISM – Male and Female Urban clothing
– LBD – Lucious gowns
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And now to help you on your next visit…
TIPS FOR ATTENDING FASHION SHOWS IN SECOND LIFE
– SECOND LIFE PERFORMANCE – Defragment drive, empty cache and relog
– SYSTEM PERFORMANCE – Close all other applications, apart from SL
– REDUCING LAG – Deactivate gesture, voice, remove AO once you are seated and wear clothing that has low rendering cost and possibly low prim
– REDUCE CRASHES – any inventory activity like opening textures, note cards or using search and even trying to IM someone can cause crash
– ARRIVE EARLY – this will ensure that all clothing will load for you when the show begins. It is much harder to load when sim is getting full. Arrive 45 to 30 minutes before the show as our sim fills up within 10 minutes. Our sim is set usually at 60 – 80 people depending on the SL performance on the day and number of prims contained in collection (more people means less likelihood models are going to be able to successfully attach all their clothing prims)
– MUSIC – although it can also slow performance MAD Agency shows must be viewed with music turned on upon arrival. We spend considerable amount of time in selecting Music score to go with each one of our shows – this creates atmosphere and sets the mood to experience the show as it was intended.
– FOCUSING ON MODELS – Looking at the audience instead of models will slow your rendering rate. Focus your camera on the models instead.
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MAD Agency Fashion Sets
MAD Agency is famous for their lavish and intricate fashion sets.
Our runways are always created with the designer’s request in mind and with great consideration for the clothing that will be on display during the show. You have never seen so much effort put into each and every fashion show.
Sets that are rich in detail, often grand, and with no prim spared make these runways one of a kind. All aspects of the performance are carefully planned – music, costumes for announcers, right up to the build itself – they all come together to create a unique atmosphere that will surely transport you to different place and time.
Come with us on a journey of new and exciting discoveries…
Client: a.C Store
Designer’s brief: build that would suit urban line of clothing with darker subdued colors
Result: stylised tube, metro, train station with bright colors to contrast dark clothing, monitors, seats, moving track & walls, glow, hyperspace inspired and semi-futuristic design. Announcers platform features black and white map of 6 fashion cities. MAD Agency’s final show for 2008.
Set design: Maddox DuPont
Photos from the show: a.C Store
Client: MUISM
Designer’s brief: urban war ~ construction, deconstruction, destruction
Result: another set of urban immersion, concrete, explosion, super hero themes, dirt but no grunge, fortress with circular runway
Set design: Maddox DuPont
Photos from the show: MUISM
Client: Frozen Turquoise Valentine
Designer’s brief: clean winter runway with audience kept invisible and in the dark based on RL runway of Alexander McQueen
Result: 3 part set – huge cube in the room with audience on 3 sides, exposed cube revealing white tree, stars, fog and faun that intro the show, finally room becomes completely dark with audience unable to see each other from each side (lag reducing) and tree, stage and models the only thing visible
Set design: Maddox DuPont
Photos from the show: FTV
Client: Alphamale & Blacklace (joint show)
Designer’s brief: open brief ~ still set needed to accommodate lingerie and more conservative male brand as well as be suitable to fall
Result: Warm color rich interiors juxtaposed against cold exterior of gardens with parallel 2 runways and staircase. Interiors reflected masculine and feminine influences done in European style (French, English and Italian influences)
I would also like to acknowledge Thora Charron and Minnu Palen who have inspired this set with their editorial called Sister’s act featured in the first issue of GLAMsl Magazine.
Set design: Maddox DuPont
Photos from the show: Alphamale & Blacklace
Client: Baiastice ~ Attitude II (3rd show with MAD Agency)
Designer’s brief: Madonna’s RAIN video, water, metal, minimal, with thunder skies
Result: Abstract video reproduction with reflections, mercury rain drops and moving thunder skies.
Set design: Maddox DuPont
Photos from the show: Baiastice
Client: KMADD swimwear group show
Designer’s brief: surf, beach and paradise
Result: immersive nearly quarter sim size build with waves, splashes, rocks to sit on and complete with nature sounds
Set design: Maddox DuPont
Photos from the show: KMADD Swimwear Show
Client: PunchDrunk & ICING (3rd show with MAD Agency for ICING)
Designer’s brief: open brief
Result: Sexy sleek modern Asian influence runway with the touch of glam
Set design: Maddox DuPont
Photos from the show: PunchDrunk & ICING
Client: Leezu Bexter Designs (3rd show with MAD Agency)
Designer’s brief: Film Noir and Art Deco
Result: 1/4 sim size set enclosed black and white city with moving skies with main building only in color. Inside Art Deco ballroom complete with custom made textures and furniture.
Set design: Maddox DuPont
Photos from the show: LBD
Client: AC Store
Designer’s brief: black & white, sleek & modern, futura…
Result: Odyssey 2001 inspired set
Set design: Maddox DuPont
Photos from the show: a.C Store
Client: group underwear show
Designer’s brief: Greek or Roman, ruins, heavenly, classical, to suit guys wearing underwear and angel wings
Result: Roman build set in clouds
Set design: Maddox DuPont
Photos from the show: KMADD Underwear show
Client: Frozen Turquoise Valentine
Designer’s brief: something loungy, clubbish, rich in color, must have purples and pinks, dark
Result: Inspired by colorful lounge culture of Melbourne (Australia)
Set design: Maddox DuPont
Photos from the show: FTV
Client: Trendy & Company
Designer’s brief: Paris by night
Result: well Paris by Night is what they got
Set design: Maddox DuPont
Photos from the show: Trendy & Company
Client: Baiastice
Designer’s brief: set suitable for swimwear, art deco
Result: Titanic inspired built with deck, island and Art Deco elements
Set design: Maddox DuPont
Photos from the show: Baiastice
Client: ICING
Designer’s brief: French country
Result: Shabby chic interiors (home) & Mediterranean courtyard
Set design: Maddox DuPont
Photos from the show: Icing
Client: BAIASTICE
Designer’s brief: Italian Carnivale Build
Result: Eyes Wide Shut (the movie) baroque set
Set design: set was originally built by TracyLynne Carpenter (gift from Maddox DuPont and Tracy to Kirk Claymore for his birthday ~ our famous EYES WIDE SHUT Masquerade Ball)
Maddox DuPont appropriated the building and interior for Baiastice’s Carnivale Show
Photos from the show: Baiastice
Client: Leezu Bexter Designs
Designer’s brief: Sim Opening Fashion Show, Art deco with modern elements
Result: texture rich double runway build
Set design: Maddox DuPont
Photos from the show: LBD
Client: MUISM
Designer’s brief: something very MUISM – “we trust you Maddox and leave it all up to you”
Result: unfortunately, photos of the original set have been lost – this is after party area designed with same textures, metallic, warm browns and lights were very MUISM
Set design: Maddox DuPont
Photos from the show: MUISM
Client: The Zoo
Designer’s brief: set to suit adventure wear
Result: African Safari Set
Set design: Kirk Claymore
Photos from the show: The Zoo
And if you are interested in attending MAD Agency show in 2009 please join KMADD Enterprise Group ~ notices for all our future shows and designer show bags are sent via this group.
See you in 2009!
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