FOR IMMEDIATE RELEASE
**** Modavia Productions Announces POPArt 2010 ****
December 5, 2010 – MODAVIA PRODUCTIONS, the fashion show and event management division of Modavia Fashion Marketing, today announced a new collaboration with MODERN GYPSY and MAD AGENCY. POPArt 2010 brings together leading designers and artists in an exploration and reinterpretation of the pop art movement of the late 1950’s, and early 60’s.
Characterized by themes and techniques drawn from popular mass culture such as advertising, comic books and mundane cultural objects, the pop art movement challenged tradition and in concept referred not as much to the art itself as to the attitudes that led to it.
The original idea for POPArt 2010 came, appropriately enough, from Micah Kanto, designer of the ever-edgy and mold breaking MODERN GYPSY couture brand. Micah has been pushing the boundaries of SL couture for some time and is recognized as one of the key players in the vanguard of new Avant-Garde creatives.
Designers participating in POPArt 2010 include:
CheerNo, Gasqhe, Kletva, Maven Haus, Miamai, Modern Gypsy, Peqe, The Secret Store, Swansong and sYs.
Invited artists include:
Dazzlers Inc, Del May, Gracie Kendal, Natsha Lemton, Sledge Roffo and Ub Yifu.
Also no slouch in the creative department, Maddox DuPont of MAD AGENCY has got to be one of the best set designers in the business. And his build for POPArt 2010 does not disappoint. It’s sleek, retro and trendy and a great backdrop to both the fashion and artwork.
NOTE: In order to keep lag to a minimum, audience members are required to wear the outfit, custom designed by Micah Kanto, which is enclosed in the invitation prim. We also recommend that the following Windlight settings be observed to maximize enjoyment of the event:
Thank you to Scarlett Niven for sponsoring outfits for our presenter and Fae Eriksen of Fishy Strawberry and Siddean Munro of SLink who dressed the dancers.
All runway designs from the event can be purchased at the POPArt 2010 boutique.
About Modavia Productions
Modavia Productions is a full service fashion production company offering clients unprecedented event management, photo shoot coordination, model casting, and marketing services. Host of the iconic fashion event of the year – Modavia Fashion Week – Modavia Productions showcases over 40 brand new collections from the top couture designers in Second Life in September each year.
About Modavia Fashion Marketing
Modavia Fashion Marketing operates within the virtual world of Second Life ™. Modavia is the parent company of the Modavia Fashion Directory – The FIRST, SL Guide to the Who’s Who of Top Fashion in Second Life, featuring the famous Modavia Supermodels and Master Photographers.
Modavia Fashion Marketing sponsors the Fashion Photographer of the Year award with cash prizes in excess of L$100,000, awarded to the most distinguished fashion portfolio created during the year. Modavia also sponsors the Designer Wardrobe Giveaway which is the biggest couture prize in SL, with over 95 current season outfits going to 2 lucky subscribers during each contest cycle. Through its various pursuits Modavia endeavors to develop products and services that celebrate the best of couture fashion design, modelling and photography in Second Life.
Second Life(tm) is a registered trademark of Linden Labs, Inc. To find out more about Second Life please visit http://www.SecondLife.com.
For additional information, contact:
Manager, Modavia Productions
CEO, Modavia Fashion Marketing