MADesigns wins GLANCE Fashion Award – The Best Shapes Store

GLANCE Fashion Awards were over the weekend.

Kirk Claymore and myself were in attendance since MADesigns/KMADD has been nominated in 3 categories: the Best Shapes Store, The Best Hair Store and New-Comer friendly. It was our first time attending this kind of event so we were quite nervous and excited at the same time. But biting our nails was not an option as we were also invited to be guest hosts and announce this year’s Best Menswear Store Award, which was won by our dearest friend Cheerno! Cheerno gave a teary speech which was very heart felt.

We certainly did not go home empty handed thanks to you, in addition to winning popularity Award…

MADesigns Shapes Won as The Best Shape Store

For the complete rundown of all the nominations in each category and winners of this years GLANCE Fashion Awards in each visit GLANCE website.

We would like to congratulate all designers who have been nominated and especially winners of this year’s Fashion Awards.

If you have missed the televised version of the event as it was not opened to public, here is how it went down (including our thank you speech)…

Charriol Ansar, the COO (Chief Operations Officer) of the GLANCE introduced Shape category by saying:

“I will be your Hostess to introduce the Best Shapes Store category”

“As surprising as it may sound to those new to Second Life virtual fashion world, shaping one’s style doesn’t take only clothes and accessories. Shapes work the magic of transforming our default avatar look into a personality with unique, identifiable body features. Should we be tall, short, slender, curvy, muscular, thin or many other alternatives, the three dimensional representation of our virtual character relies essentially on shapes. Shape makers make our lives easier when it comes to transforming ourselves: we can buy shapes for roleplay, parties and fun purposes with a single click. The Best Shapes Store award is about celebrating those who take the time to contribute further to the virtual fantasy and style worlds in Second Life.”

“In 2011, 63 brands have been suggested for the Best Shapes Store category by the voting panel of the GLANCE Fashion Awards.”

“This year’s Nominees are…”

”  Body Doubles by Lyra Blackthorne and Persia Christensen
MADesigns by Maddox DuPont and Kirk Claymore
Redgrave by Emilia Redgrave
Sophistishapes by Sophia Rossen
Unique Megastore by body designer Iarita Beck”

“For the first edition of the GLANCE Fashion Awards…”

“The winner of the Best Shapes Store category is… “

“MADesigns by Maddox DuPont and Kirk Claymore!”


Kirk and I than walked up and accepted the award, giving our Thank you speech – this one goes to everyone who took time to vote for us, is involved with KMADD on any level and has supported us over the years. We love you guys!

M: I feel like I am at the Oscars, Kirk
K:  Truly a magical evening, thankfully without the paparazzi!

M: Seriously now, first thanks GLANCE for organizing this years fashion awards. I am sure I speak for every designer in this room when I say that is a great honor to be included and to receive some sort of recognition for the work we do.

Both Kirk and I very grateful to be part of Second Life community and to do what we love. Being nominated is great honor to begin with and winning this award is truly humbling experience.

K: We would like to thank first our supporters – without you we wont be here today.
Your support is truly appreciated, you keep us going guys.

M: I personally would like to thank to Eve Petlyakov, KMADD Manager, who not only has helped over the past 12 months with customer service but with tedious admin side of SL business which keeps us away from creating. Eve has been amazing friend, manager and inspiration to me and I could not have done it without her.

K: We would also like to thank Risa Bright, MAD Agency Director who is responsible for the  success of MAD Agency modeling for the past 3 years. And to our MAD Agency models who are some of the best in the business and have been with us since we started.

M: As you know we love collaborating with designers and skin makers in what we do, therefore our thanks also goes to all you amazing designers who have put trust in us to promote your product and share in your success.

K: We extend our thanks to all the bloggers including our own team of MAD Image bloggers who choose to promote our products, your hard work is truly appreciated.

K: Thank you all and have a great evening!
M: Indeed, thank you!


” Throughout our years as residents of the ever-evolving virtual world that is Second Life, we can face situations (themed parties, role-play needs…) where shaping a new personality is required. Shapes stores throughout the grid along with this year’s Nominees and winners, MADesigns, are here to assist you in this metamorphosis and guide you with style tips to look your best in your new shape.”

Awards displayed @ KMADD

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