MAD Agency is famous for their lavish and intricate fashion sets.
Our runways are always created with the designer’s request in mind and with great consideration for the clothing that will be on display during the show. You have never seen so much effort put into each and every fashion show.
Sets that are rich in detail, often grand, and with no prim spared making these runways one of a kind. All aspects of the performance are carefully planned – from music, costumes for announcers, right up to the build itself – and they all come together to create a unique atmosphere that will surely transport you to different place and time.
Come with us on a journey of new and exciting discoveries…
SHOW INFORMATION
Clients: Champagne, Indyra Originals, Gabriel, Faster Pussycat, Lazybum and Miamai
Designer’s Brief: open… summer themed
Result: Sunset inspired color changeable set that matches outfits with open water around runway and big windows looking out to tropical islands.
Set Design & Music: Maddox DuPont
Photos from the show: The Last Days of Summer
SHOW INFORMATION
Client: Ladies Who Lunch (LWL) by Faint Paulse
Designer’s brief: Poor Little Rich Girl is having a party, English country, lunch in the gardens, lots of balloons
Result: English Estate complete with back and front gardens, mountain and lake, with manor that doubles as model’s backstage and showroom for designs where visitors can shop after the show.
Set Design & Music: Maddox DuPont
Photos from the show: LWL
SHOW INFORMATION
Client: Group show: Bliss Couture, Hucci, Indyra Originals, Ladies Who Lunch, .Shi, Shiki and SyS
Designer’s brief: Color blocking show inspired by 80s
Result: Think pinball machines, labyrinth, pacman and changeable background that lights in different color to match outfit on the runway.
Set Design & Music: Maddox DuPont
Photos from the show: COLORS
Client: MADesigns (also featuring desigers: Graves, [sYs], Miamai, Elixir, CheerNo, Xeno, Rublik, NeurolaB Inc., Grollwerk, [sYs], Grim Bros and Glam Affair)
Designer’s brief: Tron Legacy Inspired
Result: Entire Tron Legacy sim with Outlands and Tron City set on the Grid with glass levels for light cycle riding.
Set Design: Maddox DuPont
Music: Maddox DuPont & Clark MacTavish
Photos from the show: DEREZZED
Machinima: DEREZZED on Vimeo
Client: SHIKI
Designer’s brief: Japan in Autumn
Result: Traditional Japanese meets Modern Japan
Set Design: Maddox DuPont, Gahum Riptide and Aldero Akami
Music: Maddox DuPont
Photos from the show: SHIKI
Machinima: SHIKI by Tommylee Nightfire
Client: KA
Designer’s brief: Simple bold runway
Result: Minimalist runway in white with metal detail.
Set design & Music: Maddox DuPont
Photos from the show: KA Fashion & Skins
Client: VASSNIA
Designer’s brief: We agreed on classic black & white set which is sophisticated and modern at the same time.
Result: Boudoir style set with circular runway, stage-like apartment with moving sky and for color sofas for seating in classical boudoir style.
Set design & Music: Maddox DuPont
Photos from the show: VASSNIA
Client: FROZEN TURQUOISE VALENTINE
Designer’s brief: Designer Valenttina Carfagno is MAD Agency regular so this show had no brief, apart from being summer collection.
Result: Last time for winter collection (scroll down) I created cold metal box with white tree in the center. This year I thought I stick to same principle but make summer version. The result was jewel like structure set in the middle of forest with amphitheater seating surrounding giant magic looking trees. Explosion of color and atmosphere lifts your spirits instantly.
Set design & Music: Maddox DuPont
Photos from the show: FROZEN TURQUOISE VALENTINE
Client: LeLutka
Designer’s brief: Abandoned Industrial warehouse to represent depression and current economic climate. Simple high realism build. Runway reminiscent of New York Fashion Week.
Result: High realism build with custom seating, simple runway and large warehouse.
Set design: Maddox DuPont
Photos from the show: LeLutka
Client: Mechanism
Designer’s brief: open brief – urban set
Result: Set inspired by Dark Night (Batman) warehouse underground, with great shadow detail, build that can only be described as sleek grunge.
Set design: Maddox DuPont
Photos from the show: Mechanism
Client: LeeZu! & Courtisane
Designer’s brief: Clean, white, to show different seasons of clothing
Result: Water that you can walk on and soap bubbles for seating. Clean white backdrops and sinking cubes for models dressed in white skin displaying dresses in still poses that changed when each model hit the runway.
Set design: Maddox DuPont
Photos from the show: LeeZu! & Courtisane
Client: GRAVES ~ Leather & Latex
Designer’s brief: Underworld meets Blade Runner, urban with dash of sci-fi and the past with classic elements, humour
Result: Welcoming area with classic architecture front that leads to prison like fortress structure with glass hexagon seats, encapsulated runway with lasers shooting models down. Play with movement and light all around.
Set design: Maddox DuPont
Photos from the show: GRAVES Leather & Fetish
Machinima: GRAVES by Renn Yifu
Client: a.C Store
Designer’s brief: build that would suiturban line of clothing with darker subdued colors
Result: stylised tube, metro, train station with bright colors to contrast dark clothing, monitors, seats, moving track & walls, glow, hyperspace inspired and semi-futuristic design. Announcers platform features black and white map of 6 fashion cities. MAD Agency’s final show for 2008.
Set design: Maddox DuPont
Photos from the show: a.C Store
Client: MUISM
Designer’s brief: urban war ~ construction, deconstruction, destruction
Result: another set of urban immersion, concrete, explosion, super hero themes, dirt but no grunge, fortress with circular runway
Set design: Maddox DuPont
Photos from the show: MUISM
Client: Frozen Turquoise Valentine
Designer’s brief: clean winter runway with audience kept invisible and in the dark based on RL runway of Alexander McQueen
Result: 3 part set – huge cube in the room with audience on 3 sides, exposed cube revealing white tree, stars, fog and faun that intro the show, finally room becomes completely dark with audience unable to see each other from each side (lag reducing) and tree, stage and models the only thing visible
Set design: Maddox DuPont
Photos from the show: FTV
Client: Alphamale & Blacklace (joint show)
Designer’s brief: open brief ~ still set needed to accommodate lingerie and more conservative male brand as well as be suitable to fall
Result: Warm color rich interiors juxtaposed against cold exterior of gardens with parallel 2 runways and staircase. Interiors reflected masculine and feminine influences done in European style (French, English and Italian influences)
I would also like to acknowledge Thora Charron and Minnu Palen who have inspired this set with their editorial called Sister’s act featured in the first issue of GLAMsl Magazine.
Set design: Maddox DuPont
Photos from the show: Alphamale & Blacklace
Client: Baiastice ~ Attitude II(3rd show with MAD Agency)
Designer’s brief: Madonna’s RAIN video, water, metal, minimal, with thunder skies
Result: Abstract video reproduction with reflections, mercury rain drops and moving thunder skies.
Set design: Maddox DuPont
Photos from the show: Baiastice
Client: KMADD swimwear group show
Designer’s brief: surf, beach and paradise
Result: immersive nearly quarter sim size build with waves, splashes, rocks to sit on and complete with nature sounds
Set design: Maddox DuPont
Photos from the show: KMADD Swimwear Show
Client: PunchDrunk & ICING (3rd show with MAD Agency for ICING)
Designer’s brief: open brief
Result: Sexy sleek modern Asian influence runway with the touch of glam
Set design: Maddox DuPont
Photos from the show: PunchDrunk & ICING
Client: Leezu Bexter Designs (3rd show with MAD Agency)
Designer’s brief: Film Noir and Art Deco
Result: 1/4 sim size set enclosed black and white city with moving skies with main building only in color. Inside Art Deco ballroom complete with custom made textures and furniture.
Set design: Maddox DuPont
Photos from the show: LBD
Client: AC Store
Designer’s brief: black & white, sleek & modern, futura…
Result: Odyssey 2001 inspired set
Set design: Maddox DuPont
Photos from the show: a.C Store
Client: group underwear show
Designer’s brief: Greek or Roman, ruins, heavenly, classical, to suit guys wearing underwear and angel wings
Result: Roman build set in clouds
Set design: Maddox DuPont
Photos from the show: KMADD Underwear show
Client: Frozen Turquoise Valentine
Designer’s brief: something loungy, clubbish, rich in color, must have purples and pinks, dark
Result: Inspired by colorful lounge culture of Melbourne (Australia)
Set design: Maddox DuPont
Photos from the show: FTV
Client: Trendy & Company
Designer’s brief: Paris by night
Result: well Paris by Night is what they got
Set design: Maddox DuPont
Photos from the show: Trendy & Company
Client: Baiastice
Designer’s brief: set suitable for swimwear, art deco
Result: Titanic inspired built with deck, island and Art Deco elements
Set design: Maddox DuPont
Photos from the show: Baiastice
Client: ICING
Designer’s brief: French country
Result: Shabby chic interiors (home) & Mediterranean courtyard
Set design: Maddox DuPont
Photos from the show: Icing
Client: BAIASTICE
Designer’s brief: Italian Carnivale Build
Result: Eyes Wide Shut (the movie) baroque set
Set design: set was originally built by TracyLynne Carpenter (gift from Maddox DuPont and Tracy to Kirk Claymore for his birthday ~ our famous EYES WIDE SHUT Masquerade Ball)
Maddox DuPont appropriated the building and interior for Baiastice’s Carnivale Show
Photos from the show: Baiastice
Client: Leezu Bexter Designs
Designer’s brief: Sim Opening Fashion Show, Art deco with modern elements
Result: texture rich double runway build
Set design: Maddox DuPont
Photos from the show: LBD
Client: MUISM
Designer’s brief: something very MUISM – “we trust you Maddox and leave it all up to you”
Result: unfortunately, photos of the original set have been lost – this is after party area designed with same textures, metallic, warm browns and lights were very MUISM
Set design: Maddox DuPont
Photos from the show: MUISM
Client: The Zoo
Designer’s brief: set to suit adventure wear
Result: African Safari Set
Set design: Kirk Claymore
Photos from the show: The Zoo
Client: Leezu Bexter Designs
Designer’s brief: colorful and retro
Result: 60’s Sci-Fi inspired underwater/space set
Set design: Maddox DuPont
Photos from the show: LBD
Client: Solange
Designer’s brief: Lingerie suitable set
Result: Moulin Rouge
Set design: Maddox DuPont & Kirk Claymore
Photos from the show: Solange
And finally, we would like to acknowledge Tango Bingyi for helping Maddox DuPont with precision of his sets. On many occasions Tango landed his building expertise and selflessly assisted Maddox with time consuming tasks.
Tango has his own furniture store (Tango New York living) in Second Life and offers some of the most affordable custom work. Pay him a visit.
If you would love to experience MAD Agency future productions please join KMADD Enterprise Group in-world.
MAD Image 
