New KMADD ~ our rennovations are now complete!

After a short break from SL, KMADD is back!

We got new store packed with your favorites and many new releases yet to come. Browse, relax, dance, SHOP!

Change your look in an instant with one of the leading appearance & style stores in Second Life.

Visit KMADD Today!


Our welcome area has new releases accessible at your finger tips, easy to use teleport for various departments, social media, group joiner and hunts, events and freebies.

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To celebrate opening of KMADD we got a free hair for female and soon for male available to our visitors. Watch this space for monthly giveaways – KMADD Enterprise group members ONLY.

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KMADD is well known brand for hair in Second Life and offers styles for both male and female: couture hair, hawks, hair bases, classic styles, short hair etc.

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KMADD offers best value shapes in Second Life. You got a friend who has just joined Second Life?

Take them to KMADD!

For the fraction of the cost get: skin, shape, hair, eyes and jaw/eyebrows all in one pack, perfectly adjusted, ready to wear and at FANTASTIC Value!

The Best Value Shapes are @ KMADD!

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We got 10 skins for both male and female from leading skin creators all in one place in various tones and for any cultural background: Asian, African American, Caucasian, Middle Easterns, Spanish, Blonde, Redheads, Muscled and Toned.

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Our Complete Avatar collections is ever growing – join KMADD Enterprise group for future updates.
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Glam Affair skins hand picked by KMADD are currently available @ KMADD with many more to come.
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TRON Collection and Fantasy collections are currently features as special collections in our store. International Men collection will return soon!

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Male & Female poses for all your modelling needs.

Mesh ready poses are coming soon.

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KMADD has the most comprehensive collection of shapes in Second Life.

All our shapes come with KMADD hair and eyes + style!

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For new players it is often hard to discover new fashion stores, this is why KMADD is the best place to go for shapes that come with complete style card to get the look you like in an instant.

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Over 25 collections of eyes for any occasion, time of the day or color!

Eyes can break or make the look. Let KMADD eyes add realism your avatars needs!

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Over the years KMADD has won numerous fashion awards, was featured in ELLE Magazine and Maddox DuPont has made numerous shapes for celebrities entering SL.

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KMADD Lounge is the new place to dance or relax while you read a fashion magazine or are listening to our stream.

Weekly sessions with DJ AFI are coming soon at KMADD.

Also check out one of MAD Agency runways and subscribe to KMADD Enterprise group for MAD Agency will be back with new shows very soon.

Visit NEW KMADD today!

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Ladies Who Lunch ~ Post show notes


Client: Ladies Who Lunch (LWL) by Faint Paulse

Models: MAD Agency

Show coordinator: Jax Aster (MAD Agency Director)

Show host: Devine Hunt

Collection notes: Driveme Oppewall

Runway design/ Music: Maddox DuPont (MAD Agency Art Director)

Special Mentions: Eve Petlyakov & Winter Jefferson for their work on the balloons and Jax Aster for a beautiful garden at the back of the manor.

Location: KMADD Events sim

Complete collection seen during the show is available inside the manor.


coming soon…


Fashion show photos & photos of the entire collection are available on KMADD Flickr ~ preview highlights below or view larger complete slide show version.

[ click images to get a closer look ]


At MAD Agency we believe that carefully selected music sets the right mood and atmosphere for the show and clothing presented. Our eclectic collection is sure to keep you interested and on the edge of your seat, enhancing your experience of the show and lifting the energy even in a virtual space.

[ click on image to enlarge ]

MAD Agency Info

If you would like MAD Agency to produce a show for you please contact Jax Aster with your requirements. Here is the list of some of our previous clients.

MAD Agency presents “al Fresco” Ladies Who Lunch ~ press release

The Ladies Who Lunch summer collection is coming!

Feast your eyes on the premiere of the newest LWL fashion by taking a walk through the English countryside as MAD Agency models present “al Fresco” on May 19th at 10:00am and 12:00pm SLT.

The Summer 2012 LWL collection mixes biker leathers and vintage inspired fabrics with silk blends, bringing you an ultra-soft, feminine, yet sexy look. This contrast of modern, deconstructed silhouettes and Victoriana influences are perfect for occasion wear or for the discerning lunching lady or gentleman in high summer. They add a new look of sophisticated and sexy for the season. Details were inspired by sourced vintage pieces, including metal zip details, pocket styling, feathers and fabric combinations.

MAD Agency’s Art Director Maddox DuPont (MODAVIA Fashion Week set design & owner of KMADD) has created one of his most elaborate set designs to date. Have a picnic or dine al fresco while you immerse yourself in this English country estate surrounded with elaborate gardens in classic English architecture. The set that has taken weeks to complete and will be used for only 2 shows, can only be experienced during this event. Maddox DuPont is also providing light presets and eclectic soundtrack to add another dimension to the shows and their atmosphere.

Items featured in the show will be available to purchase by the public at the shows.

Please arrive 20 minutes before the start of the show to ensure a seat, and make plans to stay after the second show, as DJ Kiana Lexenstar spins the tunes at the after party.

Invitation with LM, light presets and more info can be obtained from KMADD Enterprise groups. (check past notices)

KMADD Events: The Hunger Games


MAD Agency in association with KMADD is celebrating THE HUNGER GAMES. And the denizens of The Capitol are ready to party!

Show us your flair for Capitol Couture in this Fashion Challenge 24 Tributes enter  – only 1 will survive! (maybe 2)

Best dressed sponsored by KMADD, Egoisme, Ladies Who Lunch, and Tableau Vivant.

Winners will receive 1K gift card from:
Ladies Who Lunch
Tableau Vivant

Viewer 2 /mesh viewer is advised.


Saturday 28th of April 2012 @ 12 pm SLT


KMADD Events Sim


The Capitol Couture

For style ideas visit :
or check out recent MAD Image posts from our stylists


Kiana Lexenstar: 10:00am SLT – 12:00pm SLT
Anubis Darkwatch: 12:00pm SLT – 2:00pm SLT

MAD Agency’s COLORS ~ post show notes

We would like to thank everyone who was able to make it over Easter weekend to MAD Agency’s Fashion Show COLORS.

It was fun and colorFULL show which introduced spring collections of the following designers:Bliss Couture, Hucci, Indyra Originals, Ladies who Lunch, .Shi, Shiki and sYs.

You can watch complete slideshow from the show here.

And if you would like to purchase any of these styles they are conveniently located all in one place at Faint Paulse’s brand new Ladies Who Lunch Store.

KMADD’s DEREZZED ~ Post Show Notes

[ click images to get a closer look ]

This is the wrap up of our last week show.

Photos are here! You can jump ahead and check them out by visiting KMADD Flickr.

If you have missed DEREZZED Fashion Show you can join KMADD Enterprise group for all future MAD Agency Shows & KMADD Events.


Client: MADesigns

Designers/sponsors: Cheerno, Graves, Elixir, MiaMai, sYs, Xeno, Rublik, Grollwerk, NeurolaB inc, Glam Affair, Grim Bros.

Styling: Dahlia Joubert (Modavia Productions / MAD Agency Model)

Show script and show/model management: Risa Bright (MAD Agency Director)

Set design/host: Maddox DuPont (MAD Agency Creative Director / KMADD Owner)

Music: Maddox DuPont & Clark Mactavish

Windlight Settings: Yoho Waco

Location: KMADD Events sim

Host outfits: Graves and Cheerno

For more information on this show see our PRESS RELEASE.

All outfits can be purchased @ KMADD in TRON Legacy Boutique. Both male & female shapes are available on Level 2.


All videos from the show are available for download in full resolution on Vimeo from our DEREZZED Album.


Our official DEREZZED Fashion show photos are on KMADD Flickr ~ preview show highlights in this post or view our larger complete slide show version.

[ click images to get a closer look ]

Continue reading

MAD Agency presents DEREZZED ~ Tron Fashion Show this Weekend

MAD Agency PRESS Release

MAD Agency presents DEREZZED ~ Tron Legacy Fashion Show

“The Grid, a digital frontier. I tried to picture clusters of information as
they move through the computer – what do they look like?
Ships, motorcycles, where the circuits are like freeways.
I kept dreaming of the world I thought I’d never see.
Then one day, I got in!”

Flynn from TRON Legacy, the movie

This is your chance to enter the grid and experience KMADD’s DEREZZED Fashion and Dance event in futuristic Tron Legacy style.


On February 26th, 2011 MAD Agency will present for the very first time a fashion show featuring MADesigns Shapes, Hair & Eyes, proudly supported by leading fashion brands who have created outfits inspired by recent revival of cult classic TRON.

This is your opportunity to see up close what KMADD has been renowned for over 4 years. MADesigns’ new Female Shape collection will be revealed together with some of MADesigns best male avatars.

This show would not have been possible without styling expertise and support from Modavia Productions’ own, the one and only fabulous Dahlia Joubert.


Date: February 26th
Time: 9AM SLT & 12PM SLT (2 Shows)
Location: KMADD Events Sim


Date: February 26th
Time: 1PM SLT till late
Location: KMADD Events Sim

DJ: Clark Mactavish
Dress Code: TRON


To secure your place and avoid disappointment please ensure you arrive to show location 30 minutes prior to the event. This will allow you sufficient time to rezz to be able to enjoy the show the way it was intended.
MAD Agency shows carry limited audience capacity which ensures smooth running of the show. If you do not succeed to gain access to the first show, please try again for our second session.
All MAD Agency shows have custom windlight settings and music scores. Please turn music on and have your windlight settings adjusted prior to your arrival.


To experience TRON event fully please use the following Windlight settings by Yoho Waco.


Designers participating in DEREZZED Event include:


MADesigns / KMADD by Maddox DuPont


Graves by Jackie Graves
[sYs] by Syane Cisse and Systi Cisse
Miamai by Monica Outlander
Elixir by Khorus Magne / Elf Juran
CheerNo by CheerNo Destiny
Xeno by Xenomorph Wonder


Rublik by Jinx SpiritWeaver
NeurolaB Inc. by Ono Zinner
Grollwerk by Groll Greggan
[sYs] by Syane Cisse and Systi Cisse
Grim Bros. by  Cutea Benelli


CheerNo by CheerNo Destiny
Glam Affair by Aida Ewing
LeLutka by Thora Charron
[sYs] by Syane Cisse and Systi Cisse
Belleza by Tricky Boucher
Bad@zz by Master Source
Signature by Simple Spad
DNA Cloning Factory by Brox Riaxik
REDGRAVE by Emilia Redgrave
Hermony by Hermanni Laville
VALIANT (Sacred Skinline) by Wavie Haller
LaVie by KaoZ Koba


MAD Agency is a boutique model management company that provides top models & style services to photographers, advertisers, designers and production companies in Second Life.
Listed as the official Solution Provider for Linden Lab, you can count on MAD Agency & KMADD team to deliver  world class professional customer service & shows that would provide your brand exposure it needs.
MAD Agency shows feature extravagant, elaborate and immersive fashion sets that are perfectly matched to eclectic music scores that complement the gorgeous models, designer’s clothing, choreography and ambiance.


For MAD Agency show/event inquiries please contact Risa Bright, MAD Agency Director.

MAD Agency presents: DEREZZED Tron Fashion Show

[ click to enlrage ]

MAD Agency presents DEREZZED ~ KMADD’s TRON Legacy Fashion and Dance event this Saturday.

Featuring: MADesigns, Cheerno, Elixir, sYs, MiaMai, Xeno, Rublik, Grollwerk, NeurolaB inc. Glam Affair and Grim Bros.
Styled by Dahlia Joubert (MODAVIA PRODUCTIONS).

Dress code: TRON

LM for this event and will sent closer to the date in KMADD Enterprise group – this is save the date ONLY.

See you on the grid program!


Dazzlers Dancers Machinima by Maddox DuPont

Our live machinima from Modavia’s POP ART 2010 fashion show which was opened by Dazzler Dancers was proved to be popular that we decided to invite girls back for a proper shoot, lag free. Filming machinima is never lag free I realized but from 5 takes we took on the day, I managed to piece this little video together. It was a great pleasure meeting girls again and I suggest that if you like this video to join their group and see them live. They are amazing! Set design and Machinima by Maddox DuPont. Complete looks shown here were provided by Modavia’s own Dhalia Joubert. Music: Scissor Sisters ~ Any Which Way. Enjoy!

Watch larger version of this video and in HD on Vimeo.

I also created short video on Flickr so to capture the set I built for this show before it gets dismantled. I made few dance videos which will be published in few days. Turn HD on for better quality.

MODAVIA Pop Art 2010 Machinimas

MODAVIA in association with MAD Agency had show over the weekend @ KMADD Events sim. I managed to capture some of the footage but proper machinimas are yet to come. Enjoy my retro build, few designs from the show and dazzler dancers.

For Larger HD versions of these videos visit: KMADD @ Vimeo.

MODAVIA Productions with association with MAD Agency presents POP ART 2010


**** Modavia Productions Announces POPArt 2010 ****

December 5, 2010 – MODAVIA PRODUCTIONS, the fashion show and event management division of Modavia Fashion Marketing, today announced a new collaboration with MODERN GYPSY and MAD AGENCY. POPArt 2010 brings together leading designers and artists in an exploration and reinterpretation of the pop art movement of the late 1950’s, and early 60’s.


Characterized by themes and techniques drawn from popular mass culture such as advertising, comic books and mundane cultural objects, the pop art movement challenged tradition and in concept referred not as much to the art itself as to the attitudes that led to it.

The original idea for POPArt 2010 came, appropriately enough, from Micah Kanto, designer of the ever-edgy and mold breaking MODERN GYPSY couture brand. Micah has been pushing the boundaries of SL couture for some time and is recognized as one of the key players in the vanguard of new Avant-Garde creatives.

Designers participating in POPArt 2010 include:
CheerNo, Gasqhe, Kletva, Maven Haus, Miamai, Modern Gypsy, Peqe, The Secret Store, Swansong and sYs.

Invited artists include:
Dazzlers Inc, Del May, Gracie Kendal, Natsha Lemton, Sledge Roffo and Ub Yifu.

Also no slouch in the creative department, Maddox DuPont of MAD AGENCY has got to be one of the best set designers in the business. And his build for POPArt 2010 does not disappoint. It’s sleek, retro and trendy and a great backdrop to both the fashion and artwork.

NOTE: In order to keep lag to a minimum, audience members are required to wear the outfit, custom designed by Micah Kanto, which is enclosed in the invitation prim.  We also recommend that the following Windlight settings be observed to maximize enjoyment of the event:

Thank you to Scarlett Niven for sponsoring outfits for our presenter and Fae Eriksen of Fishy Strawberry and Siddean Munro of SLink who dressed the dancers.

All runway designs from the event can be purchased at the POPArt 2010 boutique.

About Modavia Productions
Modavia Productions is a full service fashion production company offering clients unprecedented event management, photo shoot coordination, model casting, and marketing services.  Host of the iconic fashion event of the year – Modavia Fashion Week – Modavia Productions showcases over 40 brand new collections from the top couture designers in Second Life in September each year.

About Modavia Fashion Marketing
Modavia Fashion Marketing operates within the virtual world of Second Life ™. Modavia is the parent company of the Modavia Fashion Directory – The FIRST, SL Guide to the Who’s Who of Top Fashion in Second Life, featuring the famous Modavia Supermodels and Master Photographers.

Modavia Fashion Marketing sponsors the Fashion Photographer of the Year award with cash prizes in excess of L$100,000, awarded to the most distinguished fashion portfolio created during the year. Modavia also sponsors the Designer Wardrobe Giveaway which is the biggest couture prize in SL, with over 95 current season outfits going to 2 lucky subscribers during each contest cycle.  Through its various pursuits Modavia endeavors to develop products and services that celebrate the best of couture fashion design, modelling and photography in Second Life.

Second Life(tm) is a registered trademark of Linden Labs, Inc. To find out more about Second Life please visit


For additional information, contact:

Dahlia Joubert
Manager, Modavia Productions

Poptart Lilliehook
CEO, Modavia Fashion Marketing

UNDERWORLD Ball ~ party videos

We had such an amazing time at Underworld Ball last weekend. Party went for over 6hrs, can you believe it? Although it was 6am for me in Australia when the party started, I managed to stay awake, take loads of photos and attempt capturing a few videos as well. Needless to say I crashed numerous times that I lost count and alas most videos turned out choppy and unusable. What I managed to salvage was pretty good though and since this was my RL birthday, memories of it will now stay with me forever. We thank you all for coming and hope to see you at next KMADD event soon.

To see complete package: Event invite, teasers, official trailer, event photos and videos – visit KMADD Events on FLICKR. We suggest to watch all these in HD.

It’s Britney bitch! Music was eclectic during the night, for those of you that get to attend MAD Agency shows, you know that is my favorite style. So yes Britney was there, but as you would see from other videos it did not stop there.

In this video see Risa Bright, MAD Agency Director, MAD Agency Models and Eve Petlyakov get off to some awesome tunes. Amazing costumes in this one.

Remember the movie Weird Science? You will love this.

Keeping with the spirit of holidays… Adams Family!

Only ETC Dollinger can spin polka and make it work at the party. Watch Eve faint and Gabe come to the rescue.

Did I say amazing costumes already? Watch this one!