MAD Agency presents DEREZZED ~ Tron Fashion Show this Weekend

MAD Agency PRESS Release

MAD Agency presents DEREZZED ~ Tron Legacy Fashion Show

“The Grid, a digital frontier. I tried to picture clusters of information as
they move through the computer – what do they look like?
Ships, motorcycles, where the circuits are like freeways.
I kept dreaming of the world I thought I’d never see.
Then one day, I got in!”

Flynn from TRON Legacy, the movie

This is your chance to enter the grid and experience KMADD’s DEREZZED Fashion and Dance event in futuristic Tron Legacy style.


On February 26th, 2011 MAD Agency will present for the very first time a fashion show featuring MADesigns Shapes, Hair & Eyes, proudly supported by leading fashion brands who have created outfits inspired by recent revival of cult classic TRON.

This is your opportunity to see up close what KMADD has been renowned for over 4 years. MADesigns’ new Female Shape collection will be revealed together with some of MADesigns best male avatars.

This show would not have been possible without styling expertise and support from Modavia Productions’ own, the one and only fabulous Dahlia Joubert.


Date: February 26th
Time: 9AM SLT & 12PM SLT (2 Shows)
Location: KMADD Events Sim


Date: February 26th
Time: 1PM SLT till late
Location: KMADD Events Sim

DJ: Clark Mactavish
Dress Code: TRON


To secure your place and avoid disappointment please ensure you arrive to show location 30 minutes prior to the event. This will allow you sufficient time to rezz to be able to enjoy the show the way it was intended.
MAD Agency shows carry limited audience capacity which ensures smooth running of the show. If you do not succeed to gain access to the first show, please try again for our second session.
All MAD Agency shows have custom windlight settings and music scores. Please turn music on and have your windlight settings adjusted prior to your arrival.


To experience TRON event fully please use the following Windlight settings by Yoho Waco.


Designers participating in DEREZZED Event include:


MADesigns / KMADD by Maddox DuPont


Graves by Jackie Graves
[sYs] by Syane Cisse and Systi Cisse
Miamai by Monica Outlander
Elixir by Khorus Magne / Elf Juran
CheerNo by CheerNo Destiny
Xeno by Xenomorph Wonder


Rublik by Jinx SpiritWeaver
NeurolaB Inc. by Ono Zinner
Grollwerk by Groll Greggan
[sYs] by Syane Cisse and Systi Cisse
Grim Bros. by  Cutea Benelli


CheerNo by CheerNo Destiny
Glam Affair by Aida Ewing
LeLutka by Thora Charron
[sYs] by Syane Cisse and Systi Cisse
Belleza by Tricky Boucher
Bad@zz by Master Source
Signature by Simple Spad
DNA Cloning Factory by Brox Riaxik
REDGRAVE by Emilia Redgrave
Hermony by Hermanni Laville
VALIANT (Sacred Skinline) by Wavie Haller
LaVie by KaoZ Koba


MAD Agency is a boutique model management company that provides top models & style services to photographers, advertisers, designers and production companies in Second Life.
Listed as the official Solution Provider for Linden Lab, you can count on MAD Agency & KMADD team to deliver  world class professional customer service & shows that would provide your brand exposure it needs.
MAD Agency shows feature extravagant, elaborate and immersive fashion sets that are perfectly matched to eclectic music scores that complement the gorgeous models, designer’s clothing, choreography and ambiance.


For MAD Agency show/event inquiries please contact Risa Bright, MAD Agency Director.

MAD Agency presents: DEREZZED Tron Fashion Show

[ click to enlrage ]

MAD Agency presents DEREZZED ~ KMADD’s TRON Legacy Fashion and Dance event this Saturday.

Featuring: MADesigns, Cheerno, Elixir, sYs, MiaMai, Xeno, Rublik, Grollwerk, NeurolaB inc. Glam Affair and Grim Bros.
Styled by Dahlia Joubert (MODAVIA PRODUCTIONS).

Dress code: TRON

LM for this event and will sent closer to the date in KMADD Enterprise group – this is save the date ONLY.

See you on the grid program!


MODAVIA Productions with association with MAD Agency presents POP ART 2010


**** Modavia Productions Announces POPArt 2010 ****

December 5, 2010 – MODAVIA PRODUCTIONS, the fashion show and event management division of Modavia Fashion Marketing, today announced a new collaboration with MODERN GYPSY and MAD AGENCY. POPArt 2010 brings together leading designers and artists in an exploration and reinterpretation of the pop art movement of the late 1950’s, and early 60’s.


Characterized by themes and techniques drawn from popular mass culture such as advertising, comic books and mundane cultural objects, the pop art movement challenged tradition and in concept referred not as much to the art itself as to the attitudes that led to it.

The original idea for POPArt 2010 came, appropriately enough, from Micah Kanto, designer of the ever-edgy and mold breaking MODERN GYPSY couture brand. Micah has been pushing the boundaries of SL couture for some time and is recognized as one of the key players in the vanguard of new Avant-Garde creatives.

Designers participating in POPArt 2010 include:
CheerNo, Gasqhe, Kletva, Maven Haus, Miamai, Modern Gypsy, Peqe, The Secret Store, Swansong and sYs.

Invited artists include:
Dazzlers Inc, Del May, Gracie Kendal, Natsha Lemton, Sledge Roffo and Ub Yifu.

Also no slouch in the creative department, Maddox DuPont of MAD AGENCY has got to be one of the best set designers in the business. And his build for POPArt 2010 does not disappoint. It’s sleek, retro and trendy and a great backdrop to both the fashion and artwork.

NOTE: In order to keep lag to a minimum, audience members are required to wear the outfit, custom designed by Micah Kanto, which is enclosed in the invitation prim.  We also recommend that the following Windlight settings be observed to maximize enjoyment of the event:

Thank you to Scarlett Niven for sponsoring outfits for our presenter and Fae Eriksen of Fishy Strawberry and Siddean Munro of SLink who dressed the dancers.

All runway designs from the event can be purchased at the POPArt 2010 boutique.

About Modavia Productions
Modavia Productions is a full service fashion production company offering clients unprecedented event management, photo shoot coordination, model casting, and marketing services.  Host of the iconic fashion event of the year – Modavia Fashion Week – Modavia Productions showcases over 40 brand new collections from the top couture designers in Second Life in September each year.

About Modavia Fashion Marketing
Modavia Fashion Marketing operates within the virtual world of Second Life ™. Modavia is the parent company of the Modavia Fashion Directory – The FIRST, SL Guide to the Who’s Who of Top Fashion in Second Life, featuring the famous Modavia Supermodels and Master Photographers.

Modavia Fashion Marketing sponsors the Fashion Photographer of the Year award with cash prizes in excess of L$100,000, awarded to the most distinguished fashion portfolio created during the year. Modavia also sponsors the Designer Wardrobe Giveaway which is the biggest couture prize in SL, with over 95 current season outfits going to 2 lucky subscribers during each contest cycle.  Through its various pursuits Modavia endeavors to develop products and services that celebrate the best of couture fashion design, modelling and photography in Second Life.

Second Life(tm) is a registered trademark of Linden Labs, Inc. To find out more about Second Life please visit


For additional information, contact:

Dahlia Joubert
Manager, Modavia Productions

Poptart Lilliehook
CEO, Modavia Fashion Marketing