New Hair @ KMADD + Free Stuff!





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To celebrate New KMADD we have FREE hair LOLA for all our lady visitors!

Mia, Emma & Evie are textured in new KMADD hair colors and come with resize script + texture HUD for 28 flower textures.




If you are looking for a gift or prefer to shop on-line, visit KMADD on Marketplace.

Due to the nature of our products please enable mature content.

We are releasing new items weekly, stay ahead of the rest by joining KMADD Enterprise Group in-world or subscribe to our blog.


kmadd Hair


kmadd Hair

kmadd Hair

kmadd Hair

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New KMADD ~ our rennovations are now complete!

After a short break from SL, KMADD is back!

We got new store packed with your favorites and many new releases yet to come. Browse, relax, dance, SHOP!

Change your look in an instant with one of the leading appearance & style stores in Second Life.

Visit KMADD Today!


Our welcome area has new releases accessible at your finger tips, easy to use teleport for various departments, social media, group joiner and hunts, events and freebies.

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To celebrate opening of KMADD we got a free hair for female and soon for male available to our visitors. Watch this space for monthly giveaways – KMADD Enterprise group members ONLY.

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KMADD is well known brand for hair in Second Life and offers styles for both male and female: couture hair, hawks, hair bases, classic styles, short hair etc.

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KMADD offers best value shapes in Second Life. You got a friend who has just joined Second Life?

Take them to KMADD!

For the fraction of the cost get: skin, shape, hair, eyes and jaw/eyebrows all in one pack, perfectly adjusted, ready to wear and at FANTASTIC Value!

The Best Value Shapes are @ KMADD!

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We got 10 skins for both male and female from leading skin creators all in one place in various tones and for any cultural background: Asian, African American, Caucasian, Middle Easterns, Spanish, Blonde, Redheads, Muscled and Toned.

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Our Complete Avatar collections is ever growing – join KMADD Enterprise group for future updates.
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Glam Affair skins hand picked by KMADD are currently available @ KMADD with many more to come.
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TRON Collection and Fantasy collections are currently features as special collections in our store. International Men collection will return soon!

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Male & Female poses for all your modelling needs.

Mesh ready poses are coming soon.

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KMADD has the most comprehensive collection of shapes in Second Life.

All our shapes come with KMADD hair and eyes + style!

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For new players it is often hard to discover new fashion stores, this is why KMADD is the best place to go for shapes that come with complete style card to get the look you like in an instant.

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Over 25 collections of eyes for any occasion, time of the day or color!

Eyes can break or make the look. Let KMADD eyes add realism your avatars needs!

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Over the years KMADD has won numerous fashion awards, was featured in ELLE Magazine and Maddox DuPont has made numerous shapes for celebrities entering SL.

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KMADD Lounge is the new place to dance or relax while you read a fashion magazine or are listening to our stream.

Weekly sessions with DJ AFI are coming soon at KMADD.

Also check out one of MAD Agency runways and subscribe to KMADD Enterprise group for MAD Agency will be back with new shows very soon.

Visit NEW KMADD today!

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KMADD Sponsored… The 24

The 24

The 24
August 23rd-31st, 2013

24 Amazing Menswear Designers…
24 Wonderful Womenswear Designers…
24 Fabulous Home Designers…
24 Marvelous Pose Designers…
1 Week…

Will you be able to snap up all these hot limited edition exclusive finds?

AVENUE, Designing SL, KMADD, The Nest, and The Gay Archipelago along with Siren Productions are excited to bring you The 24. This wonderful event takes place August 23rd-31st, 20131. 24 amazing menswear, womenswear, home, and pose designers have come together by invitation only to create Exclusive Limited Edition Outfits, Furniture, and Poses. Joining them are 8 prominent Skin Designers, 8 Accessory Designers, and 8 Hair Designers creating limited edition exclusive hair, skins, and accessories all for the men and women of Second Life!

Join us for the Men’s opening fashion show on August 23rd, 2011 12-1pm SL and the Women’s opening fashion show on August 24th 6-7pm SL as we display all of the Exclusive Limited Edition Outfits on the Runway. Our home designers are preparing special vignettes to show off all their creative collections. Our pose designers are creating special props and pose sets for everyone for all those special photo moments. We have a load of treats in store including industry parties with all of our Media Partners KMADD, AVENUE, Designing SL, Gay Archipelago, Blithe, The Nest, and many more. Wonderful exclusive fashion shows, entertainers, and great events are just the tip of the ice berg!

Be distinctive, show your own personal style in your clothing, home decor, and photos. Be an original! All of the outfits, home items, and pose sets you see will be up for sale with only 110 being produced. 100 to be sold to the general public, 5 for bloggers & magazines, and 5 for models. You can find more details on the event including, interviews with some of the designer, participants, calendar, and all the latest details at Siren Productions.

We hope to see everyone there!

Lexie Jansma & Alon Alphaville
Siren Productions CEO

KMADD @ Vintage Fair 2012

From couture to funky to versatile every day styles with a vintage twist. Only available @ Vintage Fair 2012

Visit KMADD @ Vintage Fair.

Hair bases only available @ KMADD Main store (see location for LM)



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Here are the winners of The International Men Challenge…

Grand Prize Winner: Devon Chaffe

A 8,192 sq. ft parcel in the beautiful Costa Rica Sims with 1,875 prims valued at 35,000L$ with 1 month of tier included.

Second Prize Winners:

Lavindia Jewell
XxChristinaxX Vantelli
Alberik Rotaru
DanD Rau

4 x winners will each receive all of following :

– 5,000L gift certificate from 3B Designs, makers of the popular
New York City style lofts and skyboxes.

– 1 x MADesigns Shape
– 1 x complete set of MADesigns eyes
– 1 x MADesigns hair style in three colors
– 1 x gift certificate from VALIANT worth 1,000L
– 1 x gift certificate from ALPHAMALE worth 1,000L
– 1 x gift certificate from JUJUs Closet worth 1,000L
– 1 x gift certificate from LeLutka worth 1,000L
– 1 x gift certificate from Tango New York Living furniture worth 1,000L
– 1 x gift certificate from Emery worth 1,000L

Congratulations to all the winners!

To claim your prize, please contact Maddox Dupont.

Special Thanks to:

Giancarlo Takacs of Costa Rica Sims  Costa Rica Sims
Bryston Vanvleck of 3B Designs  3B Designs
Juwan Lane of Juju’s Closet  Juju’s Closet
Yelmer Pfeffer of Alphamale  Alphamale
Minnu Palen of LeLutka Beaute LeLutka Beaute
Wavie Haller of Valiant  Valiant
serjordan Bonetto and sunami Beck of Emery  Emery
Tango Bingyi of Tango New York  TangoNY Living
Haii Voom of Club Habibi  Club Habibi

Thanks to all the participants.



Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service.

Business Name


Choosing a business name can be a difficult task but one worth giving careful consideration.

Ensure that you’ve checked your proposed business name has not already been taken or is not similar to other brands – also check that group will be available. Once you have named your business to be, that is pretty much it. You are stuck with the name for as long as you got that business, unless you choose to re-brand.

When choosing a name for your business consider what you will be selling and to whom. Your name needs to suit the product or at least reflect your style. Also think about how would your name work with advertising campaigns or slogans you got planned. By making brand name meaningful and representative of your product as well as easy to spell and pronounce you would ensure that customer would be able remember it easily.



Clean logos work best.

If you have to introduce the graphic in your logo ensure that it is simple and consistent with your style. Logo is a stamp for your brand and needs to be understood and readable by others as well as easy to use on packaging and on store front.

Avoid busy multi-colored logos. Follow this simple rule ~ if your logo can not be made into a white version on alpha background it is probably too complicated.



Now that you have the brand made for success and your customers can easily find you, let’s talk about your product.


We recommend to set your permissions to MOD/COPY/ NO TRANS to increase your sales. Here is the reason why.

1. No MOD Items can not be adjusted to suit individual use, shape or style. If I am unable to adjust hair, pants fit or tint clothing it is very unlikely I would wear it. I rather not spend my money on no mod item and risk never being able to wear it.

Don’t start me with prim attachments – if they are no mod your item is pretty much useless as no one would change their shape to suit prim attachments – not dramatically anyway. Our goals is to increase number of people wearing your clothing.

2. No Copy items are easily lost in the inventory as they can not be multiplied, especially if people are making outfits via appearance which saves items you are wearing in a separate folder for quick changes. If items are no copy and outfit is saved it would be hard to track them down. Also no copy items do not show in search as much as copy items, so people who have large inventories and are looking for item by it’s name in the inventory search will wait long time for it to load, often giving up and wearing something else. When you search for the item and you can not find it you are less likely to wear it. Again we want people wearing your clothing and jewellery often so that others can inspect it giving you free promotion.

When I speak to designers who make items no copy and no mod they usually give me 2 reasons: I am afraid people will copy my items and I want my customer to be able to buy my product as a gift. Please consider the following view points in regards to these.

If someone is determined to copy your item that are mod/no copy or no mod/copy – they WILL copy them regardless of what you do with permissions.

People rarely buy gifts, they happen far less than shopping for personal use. Would you rather disadvantage all your customers for the price of few? If ability to offer gift service is important to you list your items on SLX or introduce vendor that offers no copy option. I am sure that the next person would rather have them copy as well.

Another reason for no copy is that people can give the items away if they do not like them. This is disadvantage to you since, person who got the item from someone else would not buy it from you.


Forget about permissions even, if there is one thing that you would change about your fashion empire let it be this – especially if you are making clothing for men.

Having clothing only on one layer is totally useless to your customer and makes you appear lazy as a business. Making something on all layers will ensure that customer would be able to wear jackets on the top of the shirts and knits. Most people like to mix and match and if you do not offer the clothing on all layers they would not be able to do that. And guess what happens?

You got it! People would not wear your clothing as often ~  no one likes dressing out of the box.

Since making clothing on one layer is as easy as providing them on all 3 there is no reason not to.

Pants Bugs

You have all seen SL bug which causes pants to droop sharp edges around your feet. This bug is caused when alpha texture is used to create pants. Extend your texture across the whole surface of the template and this will give your pants sharp appearance. Although I have seen instances where designer has already done this and mentioned bug still occurs, it is more unlikely it would if you take care of this detail.

Ben Vanguard from SLmen explains how to overcome this problem in more detail in his post.

Photos of items

Have you ever wished that you have sort of a wardrobe in Second Life where you can view clothing before you wear it. Having to wear clothing just to see what the hell did you buy a month ago is a drag. Time that it takes to load clothing makes dressing in Second Life sometimes difficult and long process.

If on the other hand, you include a photo of the product or vendor with each purchase it will help your customer see what the item is without having to actually wear it. Often photos will load quicker than trying to wear the item of clothing just to see what it is. There are only few designers that do this (Shai comes to mind) setting them apart ahead of the rest in such a simple way.

Naming your items & landmark

What does your item tell customer about your store if folder is simply called: Black Jeans and has no landmark in it?

By naming your items correctly you will appear more professional, together and unconsciously customer would have more confidence in your product instantly. Also they would be able to identify it with your brand without having to go to properties and creator’s picks.

If you give them LM with their purchase they can come back to your store more easily and share LM with their friends. Please do not make your LM no modify and no transfer ~ the whole point of introducing the LM is so that it can be transferred or renamed by the owner to something memorable. Also if you have 5 store locations there is no need to give 5 LMs in one package ~  customer really needs only one ~ your main location.

Here is the example of the GOOD naming practice: BRAND NAME ~ Item name ~ color ~ left/right ~ attachment point/layer/additional info

Customer Service

I am sure that you have had bad customer service in Real Life if not Second Life to understand that good customer service can do to your brand’s reputation.

Bad customer service in Second Life includes:

  • misrepresentation of your product or service
  • selling items that infringe copyright
  • selling items that are close copies of other brands not only in product but presentation ~ brand confusion
  • not responding to customer questions/complaints/enquiries
  • not setting expectations on how the customer can communicate with you (eg. holiday, capped IMs, note card)
  • not disclosing permissions, refunds/exchanges & store policy
  • palming off items not received enquiries to Linden Lab instead of redelivering items
  • not helping customer understand the product and not having clear instructions for your product or absence of them all together
  • abusing, arguing with and muting abusive customers (good businesses do not do this in RL why would we do it in SL?) In saying this I think we can all scream: “But there have been exceptions”. And so there certainly are, but this is our noble aim.

For more information on Marketing your product visit this link.

We hope that you have found this article useful and we wish you all the success.